Bernd H. Schmitt's Books
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Build Your Own GarageTwo marketing and communications experts present a cutting-edge model for managing group creativity, expanding on the ideas introduced in Bernd SchmitRead More -
Experiential MarketingFrom the leading authority on sensory experience comes the manifesto for the new age of experiential marketing, building on sensory, affective, and coRead More
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Marketing AestheticsThere is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have...Read More
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Authors on the Web
Creative Boom, December 6, 2012
...stimuli that are part of a brand’s design and identity, packaging, communications, and environments.” J. Josko Brakus, Bernd H. Schmitt, & Lia Zarantonello. So what have been the highlights? Re-launching Levis 501 in 11 countries, launching Kiera...
