Books

Share |

RSS

Subscribe to the Lisa Johnson's RSS Feed

Get up-to-the-minute news on your favorite Simon & Schuster authors. Click a button below OR copy and paste the the feed URL into your reader.

Feed URL

Copy and paste this feed URL into your reader:

Copy

Photo Credit:

Lisa Johnson

Lisa Johnson is a marketing pioneer, skilled researcher, and expert on consumer behavior. She is the coauthor of Don't Think Pink and CEO of The Reach Group, an international marketing consultancy that helps companies create more compelling brand experiences for women (ReachWomen.com) and the Connected Generation (ReachGroupConsulting.com).

Lisa Johnson's Books

There is 1 book

Sort by

Display

Mind Your X's and Y's Satisfying the 10 Cravings of a New Generation of Consumers By: Lisa Johnson

This edition: eBook, 288 pages

Publication date: September 13, 2006

Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive sense of quality and fair...