Lisa Johnson's Books
There is 1 book
Mind Your X's and Y's Satisfying the 10 Cravings of a New Generation of Consumers By: Lisa Johnson
This edition: eBook, 288 pages
Publication date: September 13, 2006
Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive sense of quality and fair...