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Seth Godin

Seth Godin was founder and CEO of Yoyodyne, the leading interactive marketing company, which Yahoo! acquired in 1998. He was Vice President of Direct Marketing at Yahoo! until he left to lecture full time. He is the author of several bestselling books including the classic PERMISSION MARKETING, SURVIVAL IS NOT ENOUGH, UNLEASHING THE IDEA VIRUS, PURPLE COW and ALL MARKETERS ARE LIARS.

Seth Godin's Books

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Survival Is Not Enough Zooming, Evolution, and the Future of Your Company By: Seth Godin

This edition: eBook, 288 pages

Publication date: December 11, 2012

Everything in our world, from marketing to technology to distribution to the capital markets, is moving at a faster pace than ever. Yet most companies view change as a threat, and survival as the goal. This book transforms all...

Permission Marketing Turning Strangers Into Friends And Friends Into Customers By: Seth Godin

This edition: Mass Market Paperback, 256 pages

Publication date: February 5, 2007

Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we...

Other Formats: eBook

The Big Red Fez Zooming, Evolution, and the Future of Your Company By: Seth Godin

This edition: Trade Paperback, 324 pages

Publication date: March 4, 2002

Everyone who surfs the web knows that some sites are better than others. Now marketing guru Seth Godin identifies and illustrates the crucial guiding principles behind creating websites that satisfy visitors and keep them...